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Trusted Performance Every Time

We are proud to announce the launch of a new brand positioning and advertising campaign for the Yuasa brand. The campaign aims to give the Yuasa brand its own position within the market place as the performance and technology leader - delivering trusted performance, every time.

The campaign aims to increase exposure and awareness of the Yuasa brand name with the Australian motoring public. This will be achieved by providing Yuasa with a clear and consistent brand identity and executed across multiple channels.

Strong creative content that resonates with consumers and cuts through a heavily saturated media landscape is critical to the successful performance of a campaign. The range of videos created showcase the brands performance and technology across a range of categories. Every reference is a vehicle starting first time, every time.

The campaign aims to increase Yuasa's brand awareness, see brand searches increase and increase product demand. This will be achieved through reaching a broad market across multiple platforms with the brand video and then retargeting this audience with the relevant category videos or ads showcasing the products key features.

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